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OSP: Audience and Industries blog tasks

  1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . the target audience of Marcus Rashford is young black males from a working class background the target audience for Kardashian are mainstreamer females who   

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube launched in 2005. twitter launched in 2006 Instagram launched in 2010 2) What is the definition of an influencer? an influencer is someone who is able to influence others to act or do something according to what they want 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian is associated with the brand Skims and she has around 370 million followers on instagram 4) How big is the influencer industry according to the article? "it would grow to $15bn globally by the end of 2022. " 5) What are the problems associated with being an influencer?   dealing with negative comments.  6) Why is it suggested that audiences actually like being sold products by influencers?# because it is as if one friend is telling another of something they found. audiences build a personal connection with influenc...

The preliminary exercise is a brilliant opportunity to learn the basics of filmmaking before creating your actual coursework project.

  1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW: Nothing posted on your blog for the preliminary exercise – no planning or production work to mark. Meeting deadlines is such an important part of Media and this will seriously affect your chance of that 8/9 grade I know you’re looking for.   EBI: Post your completed preliminary exercise planning AND production to your blog for feedback. Your summer project is also unfinished.   LR: Complete the missing work as outlined above. 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  two  WWW bullet points (What Went Well) and  two  EBI bullet points (Even Better If) for your preliminary exercise.  3)  What have you  learned  from the preliminary exercise that will help you in the actual coursework project? List...

Year 11 Paper 1 assessment: Learner Response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). mark: 29     Grade:  7 WWW:  Another excellent assessment: well done! good knowledge and analysis shown - now we need to fill in the gaps to reach 8+ EBI: written English: Capital letters! don't give the examiner an easy reason why you might not be a top level student. -revise industry terminology -lean CSP's in a little more detail  2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This  is reinforced by his facial expression which has his mouth open in a roar which  connotes supremacy and effort. • Upper case and bold ...

Video adverts pre-production: blog tasks

  1) Create TWO scripts for your two different adverts: script 1: fast, frantic, urgent - a man is running, running, running- shot of the man collapsing in the rain on an empty road. change of scene to an empty room in a hospital- a nurse comes into the room offering the product to the man. once consumed by the man in a hurry the man runs out of the hospital filled with energy and delight. another change of scene to the man on a park bench drinking the product. (voice over + pack shot in a white background) -establishing shot -fade out  to black - close up + over the shoulder Costume: Lighting / time of day: night time/ evening Actors - casting, placement, movement:  syed zain ul-haque and alanya lawlor... Make-up and hair:  Prop s: suit case + long coat and suit and top hat  Setting:      

end of year LR

  1) Type up any feedback from your teacher in full (you do not need to write mark/grade if you do not wish to). total = 29/42  grade = 7 WWW- This is a very strong exam showing. Excellent  knowledge of the texts. well done. EBI- Q1.3 (12 marker) is the key area of improvement. treat it like a mini essay and make sure your note taking is sufficient during the clip - written English as well. (capital letters) 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the mark scheme too. we use CLAMPS to remember mise-en-scene Setting – empty city. as well as wills clothing. it makes him look like hes from our world. 3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out  three  possible answers for this question.  action and enigma codes --> chase scene which is interesting to watch. Furthermore, t...

summer project planning

  1) What is the  unique selling point  of the product?  the unique selling point this product is that it is only natural fruit and is good for you  2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. the target audience would be about 15-30 year olds and people living a healthy life style  3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. in the second innocent advert they have a stop motion theme and in particular the lush greenery around the product to provide that natural and healthy image to the product  4) What  representations  can you find in the advert? This may be representations of people or groups or perhaps the brand itself. the band has portrayed it self as a completely healthy and socially friendly. ...